An ode to newfound motivation

I'm thinkin it should be a song. Musical suggestions anyone? Time for dJEJ to drop some beats. FUTURESOUNDS IS HERE!


Your opposition to my position
has created some tension in this seventh dimension
your brains full of dents and you dont make much sense
so your words are just slurs that get blurred
you truths are absurd cuz it controls the herd

people get a grip cuz your about to slip
into a deep dark hole thatll steal your soul
remember that your a part of the whole
and that everyone can find a role
so that the world can be what we all want to see
just remember we'll soon have the keys
to unlock the chains of the current reign

WE WILL BE FREE!

just a little push and the drive to see
that change is not that hard to conceive
I hope that our generation won't get lost
by drinking way too much just to get sauced
doin things that we should not. fun is fun til someone gets caught
the world around us seems so soft but its not.
its shot, too hot, and startin to rot.
so its time we fought to change the plot
i wanna change the world my flags unfurled how bout yours
cuz the world is yours and you are the world
don't join that absurd herd
let us start the surge and work to purge
that scourge of the few that always urge
and cause our conscience to diverge

You dont have to listen to me but i will tell you that i feel free
you are your own authority. its society that lies to me
we are who we want to be. so please be you and i'll be me


Karmic plus Future Completes the Equation
Found Salvation in Collaboration
The Fourth Generation in A New Situation
The Future Lies in the Constellations
Be Patient. The Universe is Ancient.
Just Sit Back And Enjoy The Sensation

A New Way to Do Things

I've been thinking about cooperation in a whole new way recently as I've begun to discover the basic human urge to be a part of something more than themselves. If there was just a different way of doing things other than the social norm, I feel that more people would put forth an effort to cooperate instead of coerce or even manipulate others to do what they wanted. In fact, if we were given the opportunities at young ages to be creative or mathematic, systematic or chaotic in developing our thought processes, then we would be better equipped to handle the problems that face us today. This is a deteriotating world that we live in. The conspiracy theorists are proclaiming armageddon in the year 2012. Instead of trying to ignore the fact that society is in essence devolving the human mind, we should try to embrace and expand the new capabilities we have as individuals in the ultimate goal of a brighter tomorrow. I end this with a brief epitaph: Let us work together or else I fear we will all look back on the day when such a thing was possible.



KF RGIV
Oct. 2010

Get Ahold of Yourself!

What the hell do you think you're doing? Quit avoiding that awkward conversation and get on with it already; the world isn't gonna stop just because you feel insecure. Man up. Or woman up... Just quit being a pussy for once.
Communication is the most important aspect of any social interaction. For some strange reason, the basic human instinct when faced with adversity is denial. We lie to everyone. The entire human race seems to be afflicted by this strange and saddening phenomenon. The truth always seems to be much more painful than the lie and I guess that is the very root of this problem. Everyone wants to avoid trouble; by admitting the truth we feel we are inviting more trouble because we very often break the rules, break social norms, or break the law.
The root of bad communication is fear. THere is some social complex that leads us to believe that we are inferior to peers. It gives us the drive to do better but it also takes away our ability to be ourselves. I refuse to acknowledge that the majority of people can't get along. This extends to politics, relationships, and our community. It is not that hard to recognize each other's differences so it would benefit society if things were based on the complements to these differences instead of excluding or pushing away those who don't quite fit.
All it takes is a little effort so its time to challenge yourself. Be who you actually want to be instead of wearing the mask that so many people wear. Be true to yourself and to those close to you, because nobody can navigate this path alone.

Look to the stars to guide your way,
KarmicFuture

Globalization: Good or Bad?

In the midst of this most recent economic recession, Americans are beginning to wonder if globalization was the right strategy to adopt to help the country become the world’s most powerful nation. What benefits the multinational corporations is not necessarily good for the average Joes and Janes. With American jobs shipped overseas to cheap labor countries like China and India, thousands of Americans are out of work. And this is only the domestic face of globalization. Sure this flooded job market in the non-Western world helps to create a middle-class in Asia that has never been seen before, but the need for this cheap labor places many in horrible working conditions. Globalization is an idea committed to the Westernization of the entire world, forcing it, through economics, to respect the American way of life. Globalization also breeds resentment among developing countries and extremists who are suicidally devoted to their own way of life, and go to any measure to defend it. Look at what Western meddling has done to the Middle East. Terrorism is at its worst in years and we constantly hear of conflicts and humanitarian crises in Africa. These are all results of the ideology that Western ideals are the best, and they must be imposed everywhere. Whatever happened to preserving the cultures, languages, religions, and nations that makes humanity so interesting?
Perhaps one reason that globalization has created a Western hegemony of all trade is the fact that Western nations are directly invested in developing countries economies. According to Renato Ruggiero, “There can be no doubt that foreign direct investment has joined international trade as a primary motor of globalization.” (WTO Press Releases, 1996) At the end of 2007, US foreign investment totaled at $7.2 trillion, with $1.2 trillion of that spent in one fiscal year. (Scissors, 2009) The outstanding public debt of the United States as of September 24, 2009 is in excess of $11.8 trillion (Hall, 2009). How can we support globalization and foreign investment when our great nation falls so far into the red? Shouldn’t we be focusing on the worsening crisis at home? Almost 10% of Americans are out of work (US Department of Labor, 2009), and with America’s dwindling industrial base, thousands more stand to lose their jobs in the coming years. US companies continue to ship jobs overseas. Just look at the Detroit Three. At one time they were the biggest car manufacturers in the world, posting record profits quarter after quarter, but now they are practically bankrupt, struggling to find new marketing strategies and better designs, and cutting jobs to stay afloat. Anybody that pays any attention to current events can tell you what a sad state auto-manufacturing in America is in.
We in the US are able to avoid the terrible effects that poorer countries feel in such terrible debt, and we further leech off these third-world nations and eliminate any competition to drive the products they export in an upward trend, therefore upsetting entire economys in the name of capitalism. (Burgi & Golum, 2000) Take this latest US escapade, The War on Terror/The War in Iraq. On top of being very, very expensive to an American in peril, could be argued occurred with a sub-objective of controlling a large amount of oil in the Middle East. Politics are no longer ruled by common values and ideals, but by the power of global finance.
Globalization benefits rich countries, a modern age colonialism, while creating huminatarian crises in third world countries. It creates conflict between occupier and subject, and pits one group against another, often resulting in bloody struggles. To many, especially in the Middle East, this “globalization” is just an extension of the Western expansionism in the 19th century. Then, it was the British, colonizing and creating mercantilistic markets. The same has applied in modern times. The US is able to exploit many countries, sending them into conflict. (Hoffman, 2006) This creates a huge humanitarian crisis that further polarizes the differences between “rich” countries, like the US and the “poor” countries, like those in Africa.
As we worry about our financial futures, how do we justify the widespread globalization that America and the Western world has undertaken in the past 50 years? Globalization obviously causes a lot of trouble, both in the United States and internationally. Countries that are directly invested overseas seek to extend their influence, all in the name of free-market capitalism. In reality though, these investments can cause a loss of culture in developing nations and an unwanted Westernization in places that should be left alone. Conceivably, this American plan for globalization can ruin both our great nation and destroy hundreds of foreign economies.

Africa

With over 6.7 billion people inhabiting this earth, there stands to reason that the global community is riddled with conflict. The entire course of human history is rife with genocide, war, starvation, and injustice and the problems of today involve huge numbers of people. The real issue that never ceases to amaze me is the ongoing and rampant systematic killings of entire ethnic groups in Africa. Genocide, for that is the right word for it, has been repeated time and time again, and after each occurrence, we as responsible world citizens vow “Never Again”. A mere 10 years after the tragic and rapid mass murders of the Tutsis tribal members in Rwanda by the Hutu tribe, such killings are happening again in Darfur, an area in Sudan. In Somalia, just a few years after failed Western involvement, tensions between ethnic groups are again on the rise. War in the Congo, raging for almost 15 years, has already killed more people than WWII, and the death toll continues to rise. This turbulent atmosphere across practically the entire continent is largely unknown to many in America and the rest of the world, and it is from Western involvement in the “colonization” of Africa in the past that many of these conflicts have arisen.
I think it is important to examine some of the current conflicts ongoing in Africa, because to look at all the factors inherent in the fabric of warfare on the continent and all the past wars would take a very long time. Books have been written on tribal differences that have been responsible for literally thousands of years of warfare between certain ethnic groups, so I think it is more important for us, as responsible global citizens, to look towards resolution of current conflicts and try to help appease some of this ancient violence. Almost every single African nation has experienced warfare in some form within the past 100 years, often leading to heavy persecutions of civilians, assassinations of political figures, and unstable humanitarian conditions. Right now, there is violence in Somalia, Uganda, Kenya, the Democratic Republic of Congo, Sudan, and Nigeria, just to name a few. (Wikipedia.org, 2009) The decimation of tribesmen in Darfur in Sudan by government-backed militias has already led many nations to classify it as ”genocide” and it has left over 300,000 dead with millions more displaced. (BBC News, 2009) In Uganda, children are regularly pressed into military service, with violent indoctrination techniques and widespread drug and alcohol abuse used to incite young boys to kill. (Coalition to Stop the Use of Child Soldiers, 2007) Nigeria has had very intense warfare over the five years, due to conflicts over natural resources; more specifically it’s vast oil reserves, and the incumbent wealth disparity among its people. (Al Jazeera, 2009) 45,000 people continue to die each month in the Democratic Republic of Congo, which has involved seven other nations, vying to influence their own ideas into what the DRC could become. (Shah, 2008) This is only a short list of ongoing conflicts, and the unfortunate thing is that there are so many more that I have not listed. It is a sad fact that there are so many conflicts going on at the same time on the same continent and that they continue to get worse. If such violence was happening in Europe, it would be called World War III, and it certainly wouldn’t have lasted the decades that African hostilities have. It is impossible to estimate the amount of human casualties from this fighting but I’m sure it is in excess of the tens of millions, and that’s just on one single continent.
A few general factors that have contributed to this violent nature of a continent are such things like starvation, poverty, and tribal tensions. Also, with the advent of Western expansionism, European nations carved up Africa according to their divisions, and didn’t take into account the borders that had existed for millennia. Western nations attempted to exploit Africa for its natural resources, and to insure they got what they wanted, established countries set up puppet governments over their newly carved states. Poor management and corruption led many of these nations to crumble economically, which led to poverty, which almost always leads to conflict. With Europe weakened by WWII, it lost a lot of influence in Africa, and as the US and Soviet Union became the two biggest superpowers in the world, they too struggled for control of the continent. Also, in sub-Saharan Africa, there is religious conflict. There are Christians, Muslims, and countless other tribal and local beliefs, which is bound to create some trouble. When one group arms itself, another arms itself in response, and the US and other nations continue to supply weapons to the groups they back. (Shah, Conflicts in Africa - An Introduction, 2009)
However, even given its rocky past and present, the world community needs to embrace Africa, and the only way to do that is through knowledge and awareness. It is the cradle of civilization and has some of the most beautiful land in the world. It has literally hundreds of different cultures, languages, and tribes, which makes it the most interesting place anthropologically. I feel that Africa is a cause to fight for, no longer using violence, but through the knowledge by the general world of the atrocities committed on a daily basis. It affects the entire world, as Africa has become a haven for extremists and “terrorists”. Look at Somalia. Pirates regularly hijack ships, holding Westerners for ransom and funding further piracy through the plunder. This problem has to be addressed at its source, and by stabilizing governments and populations maybe peace can finally be achieved. It is up to us to turn the public eye back to Africa and pressure the international community to finally help.

Bibliography
Al Jazeera. (2009, June 9). Poor miss out on Nigerian oil riches. Retrieved October 29, 2009, from Al Jazeera: http://english.aljazeera.net/news/africa/2009/06/200969602685686

BBC News. (2009, October 30). Africa backs Darfur crimes court. Retrieved October 30, 2009, from BBC News: http://news.bbc.co.uk/2/hi/africa/8333531.stm

Coalition to Stop the Use of Child Soldiers. (2007). Some Facts. Retrieved October 28, 2009, from Child-Soldiers.org: http://www.child- soldiers.org/childsoldiers/some-facts

Shah, A. (2009, January 3). Conflicts in Africa - An Introduction. Retrieved Nov 1, 2009, from Global Issues: http://www.globalissues.org/article/84/conflicts- in-africa-introduction

Shah, A. (2008, March 27). The Democratic Republic of Congo. Retrieved October 28, 2009, from Global Issues: http://www.globalissues.org/article/87/the- democratic-republic-of-congo

Wikipedia.org. (2009, October 16). List of African Conflicts. Retrieved October 29, 2009, from Wikipedia.org: http://en.wikipedia.org/wiki/List_of_conflicts_in_Africa

Liberate Yourself

Today, I finally freed myself from the deception that had been controlling my life. Long have I been trying to eliminate the things that caused me frustration, grief, and anger because I had finally realized that the negative actions stimulated even worse reactions. At some points throughout the last few years, that negative energy carried me like a violent set of rapids, smashing me against the rocks of consequence, responsibility, and conflict. I was a capable avoider of responsibility, able to steer my raft of lies at will, away from the things i did not want to do. I lied to my parents, my teachers, my friends, but most of all, I lied to myself. After some deep soul searching, I understood why my ride had been so rocky and perilous and by being honest, resolved to float along in calm water for a while. This entailed listing my many transgressions to my parents in a rational, collected conversation intended to help them understand the motives behind my decisions and the confidence I have gained in my ability to handle myself in the future.

After this conversation, i felt free. My parental units and I had both acted in a logical manner, listening to each other's viewpoints and using both sides to form the most cooperative solution. My parents saw me not as a child, but as an adult with valid arguments to be considered. This is freedom. This is independence.

Liberate yourself.

The Buddha said "Better than a thousand hollow words is one word that brings peace."

This echoes my recent experience. Instead of setting myself against authority, I did my part in a collected manner to change it, and the respect I earned is much more meaningful now than it was before.

Peace reigns in my household. Issues that used to become shouting matches have finally been resolved and perhaps I can remove one more source of frustration from my world.

True understanding of one's self requires honesty and compassion. Life is too short to bicker, and humanity's greatest problems require our full attention. Those who judge us are not worth worrying about. They are the ones that will be left behind in the coming revolution. Open minds and communication will get us farther than open flames and aggravation.

Liberate yourself.

Embrace compassion, relinquish anger. Instead of confrontation, use conversation. Honesty becomes trust, trust becomes understanding, and understanding is the instrument of the illuminated World Citizen. Know your enemy, your friends, and yourself, and we cannot lose.

Liberate yourself from ignorance. Liberate yourself from intolerance. Liberate yourself from control. Liberate yourself from fear. Liberate yourself from greed. Liberate yourself from anger.

Liberate yourself just so that you may be free.

KarmicFuture

Remembrance

This post is dedicated to my grandfather Roger Gant Jr., one of the last honorable men to walk this earth. Born May 6 1924, died July 26, 2010.



The Sun set on July 26 in a fiery blaze of summer heat with the perfect hint of Carolina blue, a fitting end to a day when the world spun a little slower and time seemed to stop. This was a day to remember life, to honor the past, and reflect on the lessons we have been taught. This was the day that I lost my idol, my mentor, but most of all, my grandfather.
My mother, my cousin Chris, and I rerouted our trip home from Greensboro to the family plot at Pine Hill Cemetery, to walk among our patriarchs, matriarchs, and memories that still seem so fresh. It wasn’t too long ago that I stood on that ground in different company; my sister and I listening to Granddaddy tell us our family’s greatest stories. But this time, we were here to honor his story and retrace the steps that made him the great man he was. I realized that probably the most important thing in Granddaddy’s life was his family and the love he gave and received in turn helped lead to his many accomplishments. His kindness was unmatched, his generosity was borderline excessive. This was a man whose sense of duty to others transcended anything most of us could imagine. He could solve virtually any problem and I’m sure I speak for many here when I say my grandfather was always there to lend advice, a helping hand, or that joke he just heard. He was one of those people who would rather be out in his community than sit at home and watch TV. That is a rare breed of person, the likes of which I have not seen elsewhere.
My name carries a legacy that seems hard to live up to but thanks to the kindness and wisdom of my grandfather, I know what I must do. He remains to me a pillar of hope, a staggering example of how far being NICE to other people will get you. By cultivating trust and friendship everywhere he went by respecting his fellow man, no matter the color, faith, or a troubled past. His goal in life was to make the world a little better but I doubt he knew the impact he had on so many. We have all witnessed the passing of greatness. It is our duty to his memory to remember the values he embodied. Kindness, duty, and a sharp mind are the most important things we have, and Roger Gant Jr. showed the world what happens when they are put to proper use. With love eternal, gratitude inexpressible, and respect unbridled, I will miss him greatly.


Roger Gant IV
July 2010

The Edge

We all want to know what its like to lose control and reaching the very edge of your own consciousness can be an enlightening and awakening experience. However, it should be general knowledge that boundaries and physical limits exist for a reason. The human body is a fragile organism and unfortunately there are too many different and exciting ways to lose your mind. Our psyches are warped, twisted, and bent by the stimuli of this chaotic world and our stability hinges on our rationality and the logic of our thought processes.

There are limits. You should not pass them. We have a responsibility to ourselves and the people close to us to maintain that stability. It requires a two-way social interaction where advice is both given and received. This balance is the difference between ignorance and wisdom, chaos and control, insanity and happiness.

Love life and strive to become an integral part of the experiences that make up our short existence. We must remember the past and build upon our successes and recognize our mistakes. One of the biggest problems in the world is the ability of most people to ignore or escape reality.

Three things I am taking away from my experiences in the past week.

1. Never ever forget who you are and where you came from. How can you possibly exist in the future if you lose yourself along the way.

2. Take care of your mind and body. They are the most important and useful tools we possess.

3. Don't ever discount your friends and family. They oftentimes care for you more than you care for yourself.


There is no substitute for real happiness and simple pleasures often end up being the most important so use life to become a competent, happy, and complete person. Take the lessons we learn in life and apply them; be a stronger person than you were yesterday.

Look towards the future, live in present, take pride in the past.

KarmicFuture

Can Glenn Beck Read?

A little Sunday reading to start this off

Psalm 34:14

*Turn from evil and do good; seek peace and pursue it.

Good message right?

No man should be better than the next. To most this is an obvious statement yet recent history has been filled with genocide, war, and a hatred that is incomprehensible. Christianity, Islam, and Judaism share a god, holy sites, and many of the same basic morals yet violence is perpetrated on all sides daily. Religion has been subverted by human greed and thirst for power, losing the meaning that was originally intended. The word religion has devolved into a negative connotation as more and more atrocities are committed by those that most staunchly follow the words of a book written over a thousand years ago. Anyone ever heard of a metaphor? Buddhism, Hinduism, Christianity, Islam, etc. Just different ways of saying the same thing. The general theme in most religions concerns ones position in the afterlife and in most original religious texts, the path to "salvation" lies not through a preacher, a rabbi, or a suicide bomb but through inner reflection and good works. That is after all the point right? Making sure that we have a good spot in the after-life.... Worry about the problems now, in this life, then tell me about the after-life once you die.

As the population grows, these ideals become harder and harder to envision. Governments are bent on control and it seems as if the world is still on the verge of collapsing into chaos. Intolerance has created societies that actively seek to eliminate all those that are different. That all humans are virtually identical genetically seems to be a fact that is largely ignored. Humanity should treasured and freedom should be universal. How can we begin to deal with those issues that threaten the whole planet, i.e. climate change, dependence on fossil fuels, when millions of people havent eaten in days. Extremism, paranoia, and greed make already desperate situations even worse. Maybe the Mayans were right and 2012 is when Man causes the apocalypse, and Earth, the only planet in lightyears capable of supporting life, will be barren.

This has become painfully aware to a nation that watched two towers fall, two countries invaded, and two presidents falter. Mission: Unaccomplished. This is not a critique of American military policy. It's a simple observation. Policy-makers are motivated by the wrong reasons leading to the wrong decisions being made all to regularly. Long term planning for a brighter future seems to be overlooked in favor of instant gratification as too many people subscribe to the "now" philosophy. They say history is doomed to repeat itself and it will be, if ignored like it is today. Haven't we already been in a war in Iraq? Afghanistan? Would you believe me if I told you the Islamic jihad is shooting at coalition forces with RPGs given to them by the CIA? The world should be fed up with the bullshit excuses that those in power use to cover up their own incompetence.


KF

Thoughts on July

It is only when we have been beaten do we truly understand our enemy. My enemy in this case being myself, as I continually sabotaged pretty much every opportunity I have been given. Anger is a powerful emotion and I unfortunately caught myself being infuriated with my life all too often. I'm stubborn, I'm obnoxious, and I don't like people telling me what to do. These traits were the root of some issues that led to some dire consequences. Thus I am here. Monday July 12, 5:35 AM. Tomorrow I embark on a pseudo-spiritual cyclone of free expression, to a place where there is absolute independence from the oppression of a bloated and intolerant society that ignores the progression of humanity from superstition to comprehension. Somethings are too difficult to understand given our current capacity but that does not stop me from trying to find it out. It is this curiosity that drives me.

We all have a part to play in the future of our world. There are many different paths but only a few basic truths: everyone deserves the opportunity to be happy; no one god is better than any other, if such a thing as a deity exists; we are but a speck on the timeline of the universe so do what you can to make it interesting. Optimism and cooperation is the way to a brighter future, from a personal level to the international stage. The world is changing and only this generation, my generation, a generation born into the information overload of the Internet, has the ability to steer clear of destruction. We are equipped with laptops and cellphones that can put China in our living room. We can explore like never before as this is uncharted territory, a massive petri dish of a digital experiment that could hold the resolution to that perpetual question: What's next?

My writing teacher said to avoid the first-person, but I feel the time for objectivism is over. It is time to stand up, as many have done before to oppose to status quo, to ignite the fire of passion and creativity, take back the world that has been seized by greed and cheap entertainment. The time is now, the future is here, no more holding back. Let us make our world beautiful again and like a flood of Biblical proportions, it will wash away the grime and filth that hamper our genetic need for evolution. Stop ignoring reality and start living it.


with the greatest hope for the future,
KF

Summer's Here

The birds are chirping and I am glad to be alive. This balmy North Carolina weather makes me crave the outdoors yet the mid-day heat forces us inside to our awaiting electronics. Oh,the allure of all things digital, even in the face of the natural beauty of the lake, the yard, the towering trees that I see through the glass of the sliding door. Each escapade outside is met quickly by sweat and sun glare so I dress appropriately. No shoes, no shirt, just shorts, and sunglasses. My phone tells me that it is 93 degrees out here but I can take it. My dog, newly shaved to beat the summer heat, lumbers from beneath a bush, the perfect shady spot to hide from the sun's intensity. I am obligated to give him a nice scratch behind the ears. Canines really do epitomize unconditional love. It is nice to stand up and stretch in the glow of Sol. It brings me back from cyber-reality, that world that we live in while glued to the screen of our laptops. We write, we surf, we download but life in cyberspace can only fill a certain portion of my soul. Sometimes I need a half hour to take in the sunlight while laying in my hammock. I turn my phone off and listen to the sounds around me. I become unplugged like our forebears,if only for 30 minutes. We have to take the time to remember where we came from, not the world of silicon, search engines, and social sites where we can so often escape from the reality of our organic lives.

KarmicFuture

pax, salam, heping, shanti - i believe only in peace

Hands are shakin
My eyes are rakin
the crowd
Oh its too loud, too proud, too foul,
I haven’t slept in like four days
I cant understand what you say
I mean I want to, you know
But my minds so shut from the after glow
I’m losin control, spiralin down into a hole
Where someone throws me a spade so I can dig some mo’

But thats ok, cause thats my way
i had my say and it made my day
it feels.... just fine

the future is here
the skies are clear
break free
find the energy
enjoy the scenery
inhale the greenery
its not like its new to me
just a different take to this world i'll make
because i'm not fake for my mother's sake
So i'll take it back and rewind my track
you sit back and and i'll bring the facts.

thats ok, cause thats my way
i had my say and it made my day
it feels.... just fine


KF Apr 10

The Conglomerate

This is the beginning of a new era. Art is the most influential thing throughout history and right now, the Internet is destroying the ability of art to turn a profit. The industries that support art, such as music, cinema, and advertising are struggling, as the economy is bad and it is becoming increasingly obvious that it is almost too easy to get things for free (but not necessarily legally) off the World Wide Web. The Conglomerate is here to change that. This collection of artists is poised to change how the world views art. Together, visual artists, directors, musicians, producers, and any other person passionate about the institution of art can work together to create masterpieces beyond anything ever accomplished before. The Conglomerate stands to combine each genre to create something bigger, and use the same resources that are destroying the current industries to revolutionize how art is perceived today. We stand at the edge of a precipice and the Conglomerate is here to make sure that we do not fall.


RGIV

The Changing Face of Advertising

The Changing Face of Advertising
Roger Gant IV

In today’s media fueled society, it is impossible to ignore the constant advertising and marketing that we see on TV, on billboards, and even in popular music. Certainly advertising is a necessity in today’s business society, but to what extent does it become too much? Where are the dynamic, artistic, and ultimately most effective marketing campaigns that define the industry?

I guess it would be useful to explain the campaigns that I’m talking about. These advertisements take a lot of time to be perfected, yet are almost always stunningly simple. For example, the most recent Mac marketing strategy has seemed to be very effective in boosting the sales of Apple products. Their advertisements feature bright colors and music from emerging artists. They showcase the product but do not oversell it, and often use witty dialogue to discredit the competition. The Apple campaigns are well accepted by the population and exemplify how the use of artistic ideals can bolster the overall effect.

Another such campaign is the “Got Milk?” ads. It is a great concept as the celebrities can be interchanged but the message remains constant. It appeals to all ages and almost everybody can distinguish that milk mustache. It is simple, subtle, and not overly expensive; a perfect fit for any outlet. It can be displayed on subways, billboards, Internet advertisements, in magazines, or on the side of a bus. The point is, its easy and effective, making it perfect for reaching a huge audience.

There needs to be a revitalization of the advertising industry. It is no longer enough to just practice repetition or develop catchy phrases; marketing agencies now need to utilize new technologies and new techniques to reach a new audience. Advertising is a constantly changing entity, as the whims of the populous ebb and flow, so the industry has to stay ahead of the game. In fact, if done right, marketing can actually directly influence what people want.

Advertising is an art, and like all other art requires creativity and emotion. It is an outlet for expressing ideas, just in this case being directed at a specific group of people and if done right can help make massive amounts of money. However, it should be appreciated as the dynamic and diverse thing that it is.